CICA Business Essentials Webinar - Crisis Communication: How to Protect Your Brand’s Reputation
In a crisis, seconds count - and so does your response
Join us for an essential session hosted by the Crane Industry Council of Australia (CICA) in partnership with leading crisis communication specialists from Good Talent Media.
In today’s fast-moving media landscape, one incident can quickly escalate into a reputational disaster if not handled correctly. This session will equip crane industry leaders with practical strategies to prepare for, respond to, and recover from crises-whether it's a workplace incident, negative media coverage, or online backlash.
What you’ll learn:
- The key components of a crisis communication plan
- How to respond confidently to media inquiries
- The role of leadership in protecting your brand’s reputation
- Real-life case studies from high-stakes scenarios
- How to build media relationships before you need them
Whether you're a business owner, site manager, or communications professional, this is your chance to learn how to stay in control when it matters most.
Protect your people. Protect your brand. Be crisis ready.
Our guest speaker, is Tony Nicholls
Tony Nicholls is an accomplished broadcast journalist with more than a decade of experience reporting for major Australian media outlets, including ABC, SBS, and Network TEN. Covering hundreds of stories across local, national, and international levels, Tony developed a deep understanding of how newsrooms operate-and what it takes to manage a message under pressure.
It was this insider knowledge that led him to establish Good Talent Media, a leading PR and communications agency specialising in crisis communications. Drawing on his background as a reporter, journalist, and presenter, Tony helps organisations prepare for, navigate, and recover from high-stakes situations that can threaten their reputation and stakeholder trust.
At Good Talent Media, Tony leads a multidisciplinary team of ex-journalists, crisis comms experts, and brand and marketing strategists. The agency is known for striking the perfect balance between rapid response and long-term reputation management, helping clients stay in control when it matters most.
As CEO, Tony sets the strategic direction and drives excellence in service delivery. He’s particularly passionate about supporting for-purpose organisations to communicate with clarity, confidence, and credibility during times of crisis-protecting both their people and their brand.